So this illusive monster has been around for quiet a while and yet apparently a lot of people have no idea what it means.
Well…here it is short and simple…
Well simple if you know how to google.
Keywords, meta data, or tags are all the same thing for shit people might put into google.
It is simple really, when you go to google and you want to find red umbrellas you type red umbrellas…well if you use either text with red umbrellas or keywords/meta data/tags with that it makes it more search friendly so then you and your red umbrellas become number one on Google…number freaking one.
Google gets the high five for easy referencing.